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YouTube · Course

How to Start a Product Review YouTube Channel

Pick a category, find your first 20 video ideas, and publish one with the phone you already have.

8 lessons
32 minutes
Unlimited lifetime access
Certificate on completion
Enroll Now — 29.00
Preview a free lesson
Start with what you already own.

No camera, no lights, no budget — you'll build your first list of reviewable products from what's already in your house.

Pick a category people are actually searching for.

Four filters that tell you whether anyone is looking for what you want to talk about, before you spend a year finding out.

Leave with 20 video ideas.

Running out of things to make is what ends most channels around video six. You'll have your backlog written before you film the first one.

Publish your first video this week.

Not after you buy gear or figure out branding — on the phone in your pocket, by the end of the course.

About This Class

Most people who want to start a review channel never make the first video. They watch a bunch of videos about what camera to buy, what lights to get, how to set up a studio, and decide they’ll start once they have all of that. That’s the wrong order.

You already own things you have opinions about. That’s all you need to start.

This course walks you through picking a product category that people are actually searching for, figuring out who you’re making videos for, and building a list of twenty video ideas before you film anything. By the end of it you’ll have published your first video with the phone in your pocket.

It’s not going to be a good video. That’s fine. The list of things you’d do differently is the only thing you can’t get from watching more courses, and the only way to get it is to make something.

I’ve been reviewing products for over a decade. Two channels past 100,000 subscribers, and they’ve earned consistently that whole time. I’m also starting a brand new channel from zero right now, and I’ll show you what that actually looks like while you’re doing the same thing.

One more thing most people leave out: reviewing products has a shelf life. Almost everyone who does it long enough gets tired of talking about the next thing, and a lot of them quit. I’ll show you where this leads so you’re building toward something from the first video instead of figuring it out three years in.

FAQ

Questions About This Course

Do I need a camera or any equipment to take this course?
No. This course is designed around the phone you already have. Gear comes later, and the whole point of starting this way is that you find out what you actually need by making something first. Cameras, mics, and lighting are covered in a separate course.
How long is the course?
About 32 minutes, split into eight short modules. Each one ends with something for you to do, so plan on a bit more than that if you're doing the work as you go.
Do I need to already know what I want to review?
No. That's most of what this course does. You'll build a list from what's already in your house, then narrow it down using four filters that tell you whether anyone's actually searching for it.
What if I'm not comfortable on camera?
That's normal and it's not a reason to wait. This course gets you to publish something rough on purpose. If talking on camera is the part that's stopping you, there's a full course on that — voice, environment, script or outline, and how to get past feeling ridiculous filming in your own house.
Do I have to take the other courses?
No. Each one stands on its own and starts with what you need to know going in. Take them in order if you're starting from scratch, or take the one that covers the thing you're stuck on.
Do I need an audience already?
No. I'm starting a brand new channel from zero at the same time I'm making these courses, and you'll see what that actually looks like.
Will I make money from this?
Not from your first video, and not quickly. My channels earn consistently, but that took years of publishing, and I rarely have anything go viral. This course is about getting started the right way. How the money actually works — affiliate, ads, sponsorships, and your own products — is its own course.

Still have a question? Send me a message.